Formula 1 Onederland
Fired Up Management curated and produced the first large scale art-event over 4 days for the Onederland village at F1 at COTA, with over 10 pieces and 5 art cars
We curated and produced the first ever art car winners procession. The trophy was delivered to the winner by Shaq riding in a mutant vehicle.
We concepted and curated an Experience Village with multiple never before seen art pieces and art cars for attendees to admire and interact with.
Formula 1 races at Circuit of the Americas have over 400,000 attendees last year and is the number one race track in America for Formula 1 races.